Xoom Digital

What is PPC and why do you need it?


Pay-per-click or PPC advertising is a form of paid digital marketing where advertisers pay a fee each
time their ad is clicked.
PPC can be applied to paid ads on varied social media networks such as
Facebook, Twitter or LinkedIn.

In a nutshell, PPC

– Offers quick entry
– Results are easy to measure and track
– Works well with other marketing channels
– Provides a wealth of useful data

Listed below are a few powerful benefits of using PPC :-

1) PPC contributes to business goals and gets you visitors –

PPC can help you achieve a vast number of business and marketing goals. Goals ranging from high level brand exposure to a hot lead submission or ecommerce sale, PPC can help you achieve all of it. PPC is known to
be a powerful tool to align website traffic drivers to end goals.
PPC allows you to get fastpaced targeted traffic whereas in SEO, we all know that the targeted traffic takes time to grow. SEO can certainly help with conversion optimization and PPC optimization but SEO alone cannot help a new business grow fast and this is where PPC can help massively.

2) PPC is cost effective –

Many people believe that PPC is a waste of money and therefore tend to stay away from it but by following these simple rules, you can increase your chances of making PPC profitable.
a) Start slow and gradually grow big by putting in more money .
b) Use ways to lower your CPC costs.
c) Keep increasing your budget as long as it is profitable.
d) Learn from your competitors.
e) Spend money on keywords that generate profit.

3) PPC is the easiest way to test if your product sells –

PPC is the fastest and easiest way to find out whether your products are selling or if your website converts. You can simply run a campaign on Google Adwords and get 1000 targeted visits and measure the results. This
process might cost you but it will be fruitful in the long run.
Businesses that fail to follow this testing procedure do not do well. A targeted PPC campaign will help you understand your users in a better manner.

4) PPC works well with other digital marketing channels –

PPC advertising is known to work well with other digital marketing channels. For example, dynamic search ad campaigns can tell you which keywords are a good match for your website.
PPC helps you test the effectiveness of different keywords and this in turn helps you to know which keywords to
target with long term SEO. PPC works great for local SEO optimization as it drives customers
to your doorstep.

5) You can execute advanced marketing techniques with PPC –

For this, retargeting is an extremely effective way. Retargeting or remarketing is a technique where you create
campaigns and target people who visited your website but did not get converted.
By adding a piece of code provided by Google Adwords, Twitter or Facebook, these networks identify
those clients and then you have an opportunity to create a campaign targeting these people.
After going through the various benefits listed above, one can clearly understand why PPC is a must
use tool for almost any business and if you refuse to use it, then you are surely missing out on some
good business