As more and more businesses are expanding to the digital world to generate high revenue – ecommerce web development services are gaining importance day by day. And in fact, 50% to 60% of the business contributors are a direct result of E-commerce web development and designing. Now, ecommerce web development services make it easy and handy for the users – by providing them with a virtual window to a global market where they can shop anytime, anywhere across the globe. With just a click, one can get/buy the desired products on his/her phone or computer without actually having to go to a store.
One of the main reasons behind ecommerce website development services going wild is their efficiency and simplicity in giving comparisons between different products.
Here are 5 essential pointers that we press on to provide ecommerce website development services –
- Responsive Design
Who doesn’t carries a smartphone nowadays? E-commerce gives you permission to sell your products without any geo boundaries 24×7 hours. And the presence of smartphones just serves as the cherry on the top! In today’s age, people have become slaves to digital technologies, especially when it comes to shopping – ordering with a click and further getting the product delivered at your doorstep.
And this is exactly where responsive mobile/computer designs come into play. So, if you have an online E-commerce store and failed to create responsive designs then you are probably on the verge of losing more potential clients.
It’s important to have an interactive and user-friendly design so that your customer feels at ease and instantly buys your product without hesitation. Not only it will provide them with a good shopping experience and keep you ahead in the market but also lets you penetrate more into the potential customer reach. Moreover, responsive designs as a part of an E-commerce web development service is capable of bringing more ideal SEO results.
- Easy navigation –
Behind every blooming E-commerce business, there’s a website that round the clock supports it. The functionality and performance of the website say a lot. Having a good ecommerce website design is crucial because within just three seconds of surfing the website – a user can determine whether shopping from your Ecommerce store is valuable or not.
As a result, most of the smart entrepreneurs have already started investing in ecommerce web development services because no matter how effective and unique your marketing strategies are if your e-commerce website isn’t working well enough then all your hard work counts as useless.
The lesser time it takes to show the product, the more will a customer shows to stay on the website. Easy navigation helps customers to find and compare the products in categories and works like a magic wand to persuade them into buying your products.
- Website Speed Optimization-
“ For every one-second, it takes your website to load, your conversion rate goes down by 10%”.
For Ecommerce websites, time is really money. Poor website performance reflects poorly on your business and you lose customers to fast websites. No matter how much money and resources you’ve spent on bringing your customers to the store, the moment they click through the store and find it taking too long to load- they alienate the store instantly.
You end up losing a sale, and as well as the money spent on marketing the online store.
Hence, it’s always a good idea to hire a good ecommerce web development service to help you deal with this problem, and hopefully – every visitor shall turn into a customer.
- Site Security
The internet is a dangerous place to host business. Companies have lost hundreds of thousands of dollars after failing to implement eCommerce website development security features to safeguard their online stores from hackers and fraudsters. In the next coming years, online retailer fraud is estimated to hit $130 billion.
So in the absence of the right fraud protection tools, your sensitive customer data is at risk. Ideally, such websites are built with a secure socket layer to protect and encrypt the information stored on these websites. Hence, you need to hire the right team of professionals – ecommerce web development service providers to help keep you and customers content in the long run.
- Choose the right E-commerce platform-
Choosing the right E-commerce platform is critical to your success. In order to create an e-commerce business, you need to leverage a third-party platform like BigCommerece, Shopify, and Volusion. Sure, you can sell your products with a custom-built website, but to really scale your operations, you’re gonna need these platforms. These platforms provide e-commerce websites with the right flexibility, scalability, and expandability for users to use.
After all the money, time, and efforts business industries put into designing a website that would convert traffic into sales, it is paramount to make sure that the site is running smoothly all the time. And thus, it’s never a bad call to invest in the right ecommerce web development services – because the host is where your site will be, and that should be the most reliable and effective service you can provide.