Xoom Digital

Scale Your Digital Marketing Agency with these Fab Tips!

The following below are five methods for scaling your agency.

Learn how to overcome the most frequent agency obstacles and expand your business.

Read on to learn more.

Business owners spend $2.50 on installation and continuing services from marketing firms and
other local specialists for every dollar they spend on technology and digital solutions.
In the digital technology sector, which is worth $220 billion, there are many difficulties to overcome.
The inability to grow operations, according to local agencies and business experts, is the number one problem they encounter when offering digital solutions to local firms, according to a 2020 study of more than 600 participants.

Here are some of the most frequent problems agencies encounter, along with some strategies for overcoming those challenges.

Attracting qualified leads is the first challenge in scaling your business.
A whopping three-fourths of B2B customers want to educate themselves and test products
before they buy.
Prior to making a single investment, most local business owners prefer to
test-drive new technologies.

You may increase your chances of collecting a lead by appearing in areas where small- and
medium-sized company owners (SMBs) search:

● Search engine optimization is the process of making your website more visible to search
Be sure to represent yourself as a technological firm so that you’re simple to
● Your product catalogue should be accessible online. So that your clients may test before
they buy, adopt a freemium acquisition technique.
Utilize this technique to learn more about your prospects so that you can satisfy their demands with the correct paid solution at the right time.
● Email marketing is a great way to nurture your leads.
Use marketing automation to launch a campaign anytime you receive a new lead, ensuring that your company is
constantly in the forefront of their minds.
Selling the right products at the right time is the second challenge of scaling your

It’s your data that holds the key to success in sales.

How can you help your prospects using data throughout the sales process? Possess
you a competitive intelligence and industry benchmarking toolkit?
Does it occur to you that their online performance compares favourably with the firms that are important to
them? Using these data pieces, you may gain the trust of others.
The Vendasta Snapshot Report is a sales intelligence tool that may help you win the confidence of your SMB clients, determine what solutions they need, and pinpoint when they need them.
Agency personnel may produce tailored competitive information and benchmarks for their prospects’ online performance with the touch of a button using one of these solutions.
Each month, Vendasta partners that use more than 100 percent of their monthly snapshot report allocation have a revenue funnel 18 times larger than those who do not use any snapshot reports.
It is estimated that they close about 3x more prospects than partners who utilise less than half the allocation each month.
Connecting with prospects is the third challenge to scaling your agency.
To find out when you and your sales prospect are available for a meeting, you may have
to send back-and-forth emails, make phone calls, and text the customer numerous
A follow-up might go off your radar, and prospects could become frustrated and
give up on contacting you.
A CRM-integrated scheduling tool can help you keep track of meetings. A simple
application that allows you to arrange meetings may save experts an astounding 10
hours each week.
Predictable revenue is the fourth challenge in scaling your agency.
Growing your business is hard if you can’t forecast how much money you’ll generate in
the following month, quarter, or year.
That means you can’t afford to hire new employees, spend more on marketing, or increase your product offers.
Managing your sales funnel properly may alleviate all of these issues.
As your business grows, it becomes increasingly important.

Your sales funnel may be managed in a CRM by following four fundamental steps:

● Prospect
● Qualify
● Connect
● Close
We observed that one out of every ten prospects generated a sales order throughout our
channel partner network.
Whether your conversion rate is greater or lower depends on your situation, but it’s a useful percentage to keep in mind as you work your (sales) pipeline.
A good place to start is by estimating your income potential based on what’s in
your pipeline.
To move prospects through a sales pipeline, in addition to creating opportunities, employ
a metrics-driven strategy.
Use a CRM that can track actions that lead to new business, such as the amount of calls, prospecting emails sent, and scheduled appointments.

For more information like these, don’t forget to read our other blogs!