Local business listings are absolutely essential to local search, and Google My Business is the cream of the crop. Get Google My Business right and you should be nicely rewarded with a top spot in Google local search. Get it wrong, and you’ll struggle to be seen by local customers.
So, what exactly is Google My Business? Google My Business is an interface that lets you take charge of how your business is displayed across all of Google’s platforms, including its search engine results pages (SERPs), reviews, Google Maps and more. Every business has its own profile including a map location on Google Maps, photos of the business, reviews, a website, contact details, business hours, and more. In short, it tells people what you do and where you do it.