What can PPC achieve for your business?
Yes, PPC will take you to the top of the rankings. But there’s so much more. Not only are PPC ads highly visible and great for brand exposure, they generate clicks like mad. Around 65% of people searching for products they are ready to purchase will click on paid ads. And if targeted precisely to an audience with a strong likelihood of making a purchase (which you can find out when exploring the types of search terms they use) a high proportion of those clicks will translate into genuine sales. So, a killer PPC campaign should easily offset the cost of converting and non-converting clicks and lead to a rapid acceleration in sales.
PPC can add extraordinary value to businesses of all sizes. It’s a guaranteed way to launch you from zero web presence to first page dominance. Local businesses can benefit hugely from Adwords’ precise geo-targeting capabilities too. And for time-sensitive promotions or campaigns, short-term paid ads are the ultimate revenue raiser.