Manage IT Services
For Xoom Digital, no client is too small. We provide Managed IT Services, network and technical support to SMBs.
We have a talented team that will boost your business by providing reliable support and services.
Reliable IT Service Management in Sydney
Managed IT Services
for Small Business
Tech Assistance for Remote Locations:
Manage and Monitor
What is IT Services?
Local SEO is all about location, location, location. It’s a way to get your products and services in front of your target audience in a specific geographic area. It entails all the nuts and bolts of usual SEO – content, on-page optimisation, keyword research, link building – just with a local focus. Search engines look for signals in local content, links, social profile pages and profile listings to provide the most relevant local results to the searcher. For example, Local SEO typically focuses on city or town names because people add a city or town name to their search request, e.g. “salons in Sydney”. With a good Local SEO strategy, Google starts associating your business with a certain area, bumping you up the rankings and boosting your profile in the community.
Did you know that 4 out of 5 people use Google Search and Maps to find local information? Or that 80% of local mobile searches result in an offline purchase within 24 hours? Local search is exploding. More than half of online searches actually specify a location. This is called ‘local intent’, and it means consumers are stating the name of a city, town or postcode when they type a search request. For example, rather than searching “SEO agency”, you might type “SEO agency Sydney”. You’re telling Google that you don’t want just any SEO agency in Australia or the world, you’re telling it you only want an SEO agency located in Sydney.
GMB Insights offers some great data to tell you how your Local SEO is tracking. We’re talking about impressions and clicks for your listing. But that’s not enough by itself. Conversions can come in many forms, so you need to set up some conversion goals. This might be contact form submissions, quote requests, phone calls, live chat, or appointment booking. GMB cannot tell you how many calls or store visits your listing has generated. All it can do is tell you online activities – so it can say how many people clicked on the phone number, but not how many made a call.
Full disclosure – we cannot give you an exact dollar figure for Local SEO. There are far too many factors involved that we can’t go into until we know more about your business. And we’re not in the game of making false promises and guarantees.
Local business listings are absolutely essential to local search, and Google My Business is the cream of the crop. Get Google My Business right and you should be nicely rewarded with a top spot in Google local search. Get it wrong, and you’ll struggle to be seen by local customers. So, what exactly is Google My Business? Google My Business is an interface that lets you take charge of how your business is displayed across all of Google’s platforms, including its search engine results pages (SERPs), reviews, Google Maps and more. Every business has its own profile including a map location on Google Maps, photos of the business, reviews, a website, contact details, business hours, and more. In short, it tells people what you do and where you do it.