Search Engine Optimization focuses on increasing the visibility of your website on a wider level, whereas, Local SEO focuses on generating more visitors from your geographical location alone. SEO does not focus on a particular set of customers; rather it focuses customers or potential customers on a global or national level. Local SEO gives more importance to customers closest in proximity to you.
Both SEO and Local SEO are needed for the well-being of your website. A business cannot survive out of the local customers alone; they need to expand their business too. Also, a business without the support from its local customers is no good either.

Location plays a huge role for businesses, be it online or otherwise. Google always tend to show information about a particular product or service searched by a customer by providing details to the shops nearest to them. Local SEO is one of the quickest and easiest ways to increase the revenue of your business by converting the visitors into customers.

You absolutely can! Xoom Digital is one of the very best local search marketing firms in Australia that helps you not only increase your google rankings, but also your total revenue. Local SEO plays a major role in increasing your google listings. You can increase the ranking of your website by focusing more on your local customers and optimizing you website content in the same way.

Yes and no. This is a subjective question as the time taken to optimize your website locally depends on the size of your business and your website. A smaller website can take much less time to optimize the content as opposed to larger websites. It also depends on the level of changes needed to be made to your website. If you hire a professional agency such as Xoom Digital the time taken can be further decreased.

This again, is a completely subjective question. A website is the face of you company and you must not settle down for a low quality service just because it’s cheaper. Even though the price for Local SEO services differs from company to company, one should always try to consider it an investment as it will surely benefit your business in the long run. When it comes to Local SEO, always choose agencies that offer premium services at reasonable price, such as Xoom Digital.

If you are not measuring the performance of your Local SEO, then you are definitely on the wrong here. It is one of the most important aspects where you can directly see the effectiveness of the digital marketing strategy that you have implemented. So, make sure to always keep a track of how your Local SEO performs.