Make the best out of the ultimate professional network there is.
LinkedIn advertising offers an unparalleled opportunity to connect and engage with business decision makers on the world’s largest professional network.
If you’re operating in the B2B sector, LinkedIn ads might just be the platform you need to supercharge your lead generation and start driving qualified leads for your sales team.
It is quite different from that of the audience found in Instagram and Facebook. You will need the help of an expert to crack through LinkedIn Advertising with the best Social Media Agency Sydney and this is where we come in.
HOW WE WORK
Selecting campaign objectives
Conversions and Lead Generation is the best starting point for direct response marketing, Direct response focuses on measurable campaign objectives such as leads or sales on LinkedIn app.
The minimum size is 1000 LinkedIn users. Build segmented audiences to avoid overlap. We organise Campaigns by type of audience such as industry, company size and job title.
We setup LinkedIn to match your website remarketing cookie list, or email list. We use matched audiences, which is an effective way to identify your most relevant targeting options on LinkedIn.
Unleash unlimited potential with careful targeting
Finding qualified leads who are in decision-making positions can be problematic. Often B2B organisations have a long sales cycle and a high deal size, which creates a considered purchase decision.
Search offers qualified users but the right keywords can be scarce in volume and high in competition. Other social channels can offer a high volume of leads but with a low qualification value.
LinkedIn ads offer the opportunity to go straight to the source and get in front of the right decision maker who is looking for a solution that you offer.
It’s not always that simple though. With some of the highest costs of any ad platform, an appropriate strategy is essential to ensure you get a return on your investment. A LinkedIn advertising, a Social Media Agency Sydney can help you do that.