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Shopify App Development – and Everything about it

If you’re a developer or an entrepreneur and actively looking for an all-in-one e-commerce solution that will not only help you to start your business but also manage and scale your business to high altitudes of success – shopify development company is a perfect choice. 

Shopify App Development service is an uprising popular e-commerce platform available in the market for future online businesses. With a self-hosting solution, it features – a bunch of tools in exchange for a recurring subscription charge. It further sets up a retail space for your online shop as the host.

It helps to construct and customize your business into online stores and sell your products on websites, social media, mobile, and even a consumer-to-business shop front.

In short, It’s a multi-bagger digital platform hosting around 1.2 million people as of 2019, and total revenue of 100 billion dollars plus in June 2019.

Why use Shopify? 

As a thriving Shopify development company in Sydney, we’re here to boost up your digital knowledge and specifically the part concerning Ecommerce Shopify development services.

Well, Shopify has been long a preferred choice for Ecommerece business owners for both simplicity and the vast range of interesting features – while managing their products online as well as offline. 

Here, are a few reasons we’d like to make you aware of its benefits and why we believe Shopify development services can be of a  great treasure –

Simplicity- 

Shopify is easy to go with developers and non-developers alike – with no confusion and minimal setup. It already provides the user with the hosting platform and the software needed to launch the E-commerce website. And the admin interface is both friendly and ingrown.

Marketing Tools – 

Shopify has a lot to offer as a service – including some amazing marketing perks to help businesses grow.

The basic Shopify version includes integrated SEO features and analytical tools. Moreover, it presents quality features like – store statistics, discount coupons, gift cards, and email marketing.

Security and Reliability 

Shopify strives to promise a secure shopping experience for its merchants’ customers by keeping their security systems updated with the industry’s best practices and active upgrades.

Shopify holds itself as a Level 1 certified PCI DSS compliant, meeting all six categories of PCI standards:

  1. A complete secure network
  2. A vulnerability management check program
  3. Protect the cardholder data
  4. Implement strong access to control measures
  5. Compulsory information security policy

This compliance is promised to all online stores generated on Shopify.

Fast Speed- 

Shopify works at a fast speed owing to its super-optimized software and hardware. And that’s a good thing because loading time can have a striking and significant impact on a company’s bottom line. Thus, it’s always advisable to go for fast host solutions.

So basically, Shopify apps help project businesses with enhanced services to their online customers with an additional host of innumerable features and functionality.

If you are looking for Shopify Development services to enter the market rapidly, Xoom Digitals, a premium Shopify development Company in Sydney, is at your rescue.

Moving on, if you have a tight initial budget, and you do not need core customizations, 

Shopify App custom service is a great way out for you.

Shopify Custom Development

Shopify custom development is an upgrade from the free drag and drop type of  E-commerce platforms. Shopify contains step up subscription options like Shopify Plus – promotes the scalability of your business requirement to an enterprise level.

Last thoughts – 

While fewer options are always a boon for an initial start but gradually over time, your website will experience more traffic- and the number of orders would increase. Your novel marketing strategies like using gift cards or creative referral promotions would bring more customers to your online stores. Thus, over time you’ll automatically feel the need to migrate to a more reliable and sustainable platform. As a Shopify Development company, we believe settling is never an option for success in the digital world and hence, the key is to keep upgrading and focussing on improving the customer experience online.

5 Things To Remember While Working On Ecommerce Website Development

As more and more businesses are expanding to the digital world to generate high revenue – ecommerce web development services are gaining importance day by day. And in fact, 50% to 60% of the business contributors are a direct result of E-commerce web development and designing. Now, ecommerce web development services make it easy and handy for the users – by providing them with a virtual window to a global market where they can shop anytime, anywhere across the globe. With just a click, one can get/buy the desired products on his/her phone or computer without actually having to go to a store.

One of the main reasons behind ecommerce website development services going wild is their efficiency and simplicity in giving comparisons between different products.

Here are 5 essential pointers that we press on to provide ecommerce website development services   –   

  • Responsive Design 

Who doesn’t carries a smartphone nowadays? E-commerce gives you permission to sell your products without any geo boundaries 24×7 hours. And the presence of smartphones just serves as the cherry on the top! In today’s age, people have become slaves to digital technologies, especially when it comes to shopping – ordering with a click and further getting the product delivered at your doorstep.

And this is exactly where responsive mobile/computer designs come into play. So, if you have an online E-commerce store and failed to create responsive designs then you are probably on the verge of losing more potential clients.

It’s important to have an interactive and user-friendly design so that your customer feels at ease and instantly buys your product without hesitation. Not only it will provide them with a good shopping experience and keep you ahead in the market but also lets you penetrate more into the potential customer reach. Moreover, responsive designs as a part of an E-commerce web development service is capable of bringing more ideal SEO results.

  • Easy navigation – 

Behind every blooming E-commerce business, there’s a website that round the clock supports it. The functionality and performance of the website say a lot. Having a good ecommerce website design is crucial because within just three seconds of surfing the website – a user can determine whether shopping from your Ecommerce store is valuable or not.

As a result, most of the smart entrepreneurs have already started investing in ecommerce web development services because no matter how effective and unique your marketing strategies are if your e-commerce website isn’t working well enough then all your hard work counts as useless.

The lesser time it takes to show the product, the more will a customer shows to stay on the website. Easy navigation helps customers to find and compare the products in categories and works like a magic wand to persuade them into buying your products.

  • Website Speed Optimization- 

“ For every one-second, it takes your website to load, your conversion rate goes down by 10%”.

For Ecommerce websites, time is really money. Poor website performance reflects poorly on your business and you lose customers to fast websites. No matter how much money and resources you’ve spent on bringing your customers to the store, the moment they click through the store and find it taking too long to load- they alienate the store instantly.

You end up losing a sale, and as well as the money spent on marketing the online store. 

Hence, it’s always a good idea to hire a good ecommerce web development service to help you deal with this problem, and hopefully – every visitor shall turn into a customer.

  • Site Security 

The internet is a dangerous place to host business. Companies have lost hundreds of thousands of dollars after failing to implement eCommerce website development security features to safeguard their online stores from hackers and fraudsters. In the next coming years, online retailer fraud is estimated to hit $130 billion

So in the absence of the right fraud protection tools, your sensitive customer data is at risk. Ideally, such websites are built with a secure socket layer to protect and encrypt the information stored on these websites. Hence, you need to hire the right team of professionals – ecommerce web development service providers to help keep you and customers content in the long run.

  • Choose the right E-commerce platform-

Choosing the right E-commerce platform is critical to your success. In order to create an e-commerce business, you need to leverage a third-party platform like BigCommerece, Shopify, and Volusion. Sure, you can sell your products with a custom-built website, but to really scale your operations, you’re gonna need these platforms. These platforms provide e-commerce websites with the right flexibility, scalability, and expandability for users to use.

Last thoughts- 

 After all the money, time, and efforts business industries put into designing a website that would convert traffic into sales, it is paramount to make sure that the site is running smoothly all the time. And thus, it’s never a bad call to invest in the right ecommerce web development services – because the host is where your site will be, and that should be the most reliable and effective service you can provide.

Top 5 Digital Marketing Trends to Stay Cognizant of

As the year 2020 – full of challenges and global halt draws to a close and much anticipated 2021 fast approaches, it’s time for every digital marketing agency in Sydney to pack up their desks and enjoy an icy cold bevy in hand.

You’re right. Said no digital marketer ever.

Well, to speak the truth, the end of the year is heavily buried with last-minute deadlines, new year preparations, and end of the year task reviews.

And not to forget all the festive seasons’ galas you need to take care of.

As a leading digital marketing agency in Sydney, our team wants to ease off the chaos and stress by handing you a guide about the rising and upcoming digital marketing trends for 2021.

SEO, PPC, content marketing, and social media marketing have totally evolved the landscape of digital media. It’s ever-growing and conquering! For 2020, we predicted that the world of digital marketing will be ruled by chatbots and artificial intelligence, voice search, video marketing, and programmatic marketing. And after reaching the fourth quarter of this year, we couldn’t be more satisfied with our predictions.

And thus, as one of the premium growing digital marketing agencies in Sydney, here’s another take on the latest digital marketing trends all set up to revolutionize the digital world in 2021! 

  1. Interactive Content – 

People love to interact – invest their energy in the right space and time. It all depends if you give them the opportunity to connect with your brand through 360-degree videos, quizzes, AR/VR, shoppable posts, and polls; nothing can beat it.

This particular sort of content helps to break the monotony – and makes it look fresh, original, and more acceptable.

Interactive content better engages consumers and 93% of the marketers have given thumps up to the fact that interactive content is better at educating the buyers than just 70% for the static content. Every part and piece of the interactive content is a strong Call-To-Action statement with or without another Call-To-Action.

It gives your site another perspective than just being assertively informative or sales-y, in short, it gives your visitor a reason to stay.

 We, at Xoom Digitals- a premium digital marketing agency in Sydney, believe that interactive content breeds all the available prospects of creating brand awareness, and hence, interactive content is going to be a big all through in 2021. 

  1. Augmented Reality and Virtual Reality – 

As per Gartner, 2022 will be full of experimentations with highly advanced immersive technologies like Artificial Reality and Virtual Reality – with more than 70% of enterprises participating for consumer and enterprise use, and 25% would have already deployed to production.

AR is highly effective in enhancing the visual impacts of sales presentations with its three-dimensional illuminations. Clients are not only able to see the presentations in front of them but also around them – boosts up the closing of the deals.

VR is the most innovative of reality technologies. Playstation, VR, and Google Cardboard are a few of its mainstream availabilities.

As a connoisseur of immersing technologies- at Xoom Digitals, a digital marketing agency in Sydney, we believe that these technologies have a wide scope in increasing sales and enhancing customer experience, and ultimately leveling up the ROIs.

  1. New Breed SEO – 

The conversional rate of SEO is 14.6% strongly defeating the conversion rates of 1.7% sustained through traditional outbound methods. It’s pretty much every digital marketer’s dream to stay on the top of SEO rankings. However, SEO hacks keep shuffling, and the same SEO hack which could have got you on the first page of the google search engine is now at the risk of jeopardizing your website rankings, or even worse landing you in a Google penalty. 

Search Algorithms witness constant change and end up affecting the user’s search engine results. As a striving digital marketing agency in Sydney, our prediction allows us to affirm that the search engine industry will work on these algorithms next year to better the quality of search results, and drive clearly through the google penalties.

  1. Social Commerce – 

The E-commerce industry has been thriving for a long time and has allowed smart marketers to put the twos and twos together and make social commerce a norm.

Nowadays, brands tend to make the most of their social media advertising by selling their products directly through social media platforms. Social commerce practices usually involve – shoppable posts and stories, social commerce plugins and apps, and ads on social media networks with CTA’s that re-direct to eCommerce sites.

It is evident that in this everything-digital world, social networks have gained as much importance as other information sources for making product choices. And we firmly believe, that social commerce will continue to be a hot trend for years to come.

  1. Smart Bidding in Google Ads-

Smart Bidding – also coined as auction time bidding, cites the use of machine learning by Google Ads to perfect/optimize bids for conversions or conversion values. You’re familiar with smart bidding if you’ve ever automated your bidding with Target CPAs, target ROAS, and maximized conversions.

Moreover, Google Marketing Live 2019’s improvement techniques for smart bidding has raised the bar altogether in digital marketing.

3 new ways to guide smart bidding models- 

  1. Choose conversion actions at campaign levels.
  2. Create a conversion campaign set to share across multi campaigns.
  3. Set rules to adjust conversation values based on audience types and tweak bids by values.

Last thoughts- 

Digital Marketing is not easy as it seems, but with the current trends and latest immersing technologies, one can surely leap his/her way closer to the throne of mastering digital marketing. In the end, it all comes down to conversions, ROI and sales – whether you’re devising a new marketing strategy or mending the previous ones, these 5 trends will always help you with digital readiness. From all the team members at Xoom Digital – a digital marketing agency in Sydney, may the force of digital marketing be with you!

woocommerce development anonline store
Social Media Strategies For Online Store

To make your online store reach the maximum number of people it requires a high digital approach when it comes to marketing. And social media is considered the best platform for promoting your business. Having a strong social media presence is proven efficient in gaining new customers and also holds the existing ones. Social media has turned out to be an amazing trend for online stores to follow, more after the accessibility of the audience to smartphones. To set up an online store and sell anything from anywhere woocommerce development using the right social media advertising tools can be your one-stop solution.

Also during this situation of the pandemic, people instead of shopping offline tend to shop online more than ever before. And along with that, it increases the competition for attention. So to increase the success you must learn some great social media strategies for online stores. Taking out time for analyzing the data will help you have a narrow and specific target audience. 

Woocommerce development has been providing services to the owners of many online stores for a long time. There are a total of 5 million stores that have been using the free woo-commerce plugin. If you are seeking woo-commerce development and want your store to reach the customers on their favorite social media platform, social media marketing is another way for that. Social media plays a vital role as an influencing force in the modern world. 

SMM for your woo-commerce store means using social media platforms and websites for marketing your products. Being a  woocommerce store owner and not having social media platforms will make you lose a great number of potential customers. It gives you easy customization options for your online store and social media.

Now let us have a look at some of the effective social media strategies for an online store which will surely help your store gain more visibility online and in building a strong relationship with your customers.

Research 

Just posting stuff on social media is not enough, you must have a purpose. So before jumping on planning the social media strategies for an online store go through a deep researching session. Analyze the behavior of users, data, and different user activities on each profile, and find out what type of content gets the best reactions from the audience. 

Find The Appropriate Platform.

There are several platforms available but choosing the platform which works best for your business is one of the most important social media strategies for an online store. And to find the best working platform for your business you must analyze the nature of your business and ask your audience to know which social media they like the most and find the most effective one. You might find out that some underrated platforms work better than you thought.

Include Videos.

It is proven by several kinds of research that videos get a better reaction than any other visual content. Thus posting videos on your social media can be beneficial. You can also add an introductory video on top of your Facebook or Twitter, which will give the visitors an idea about your business. But keep in mind that your video content should be short yet effective. Don’t make your video longer than 1 minute.

Collaborate

Collaboration has been one of the main advertising strategies. Collaborating with influencers to add value to the product and make the audience trust the brand. But with the changing scenarios, the nature of advertising has also changed. Today people are well informed and highly aware of what they want. And they won’t buy a lie, they need a brand that is completely honest about their brand. So collaborating with micro-influencers will be more beneficial than a celebrity appearance. There are a lot of influencers who have a huge following on social media and can give an honest review of your product to the audience. 

Advertise Your Product Naturally

Native advertising is one of the biggest social media trends, it means to keep your advertisements natural and it should not look like putting pressure or forcing the customers to buy the product. Try to keep it simple. You can add videos of real customers with their honest reviews about the product. It will look naturally appealing and may motivate people to try it.

Set Social Media Marketing Goals

You must have a goal set up for social media marketing. Just selecting a platform for promoting your product or services is not enough. Having a clear and achievable goal is also very important for your woocommerce development. You should have an idea about what you expect your customers to do after you post something online.

You Can Use Blogs Too

It is common for online store owners to think that social media is only limited to Facebook, Instagram,  Twitter, Snapchat, and Pinterest. But blogs are also a great social media platform for your woocommerce development. While marketing for an online store you must include a regular blog to bring enhancement to your social media strategies. If it is done right, it can bring you a lot of traffic.

Engaging Content

Creating content for engaging the audience is an essential thing to keep in mind. And providing the audience with an adequate and proper format of the content is the key to this. You can post content like quizzes, infographics, how-to articles. You can also do live sessions and interact with the audience, conduct giveaways, Q&A stories, and Twitter polls.

Use New Features

With changes in technology, social media changes as well. Focus on new trends and don’t hold yourself from trying them. Usings new features and tools introduced by the platforms will bring you great advantages and keeps you updated with the changing demands of the customers.

These were some of the strategies which can be used by online stores to drive traffic to their business. Different businesses have different needs to move ahead. Also, the strategies used differs. To understand which strategies are best suited for business, Xoom Digital helps you acknowledge what are your business needs and how to fulfill them

5 Things Every Facebook Marketing Agency Sydney Does

Facebook revolutionised the Advertisement Industry with exceptional ROI for brands across industries. After years of collecting data from every user, Facebook explored the possibilities with the power of huge data. Pushing data to its new limits, Facebook made itself equipped with the most advanced Ads Distribution mechanism on the Web at that time. At this very moment, almost every social media platform has followed the pattern. With over 2 billion monthly users, Facebook has set itself a class apart from others. According to Techcrunch, no other social media platform has reached this many monthly users ever. In addition to this, DMR says that more than 65% of Facebook users log in daily. Therefore, you should not think twice about choosing a Facebook Marketing Agency Sydney as the primary platform for reaching out to your audience. 

Ads on Facebook are working like a Powerhouse of high quality leads for businesses. The rise of thousands of Facebook Marketing Agencies has been helping business in this field. Let’s go through some of the key marketing ideas and tips to ensure exponential growth for your Facebook Page. 

Key aspects used by Facebook Marketing Agency Sydney

  1. Trigger Emotion with your Content

As per the stats on Brandwatch, more than 350 million photos are uploaded to Facebook every day. That is Huge!!! It makes it tough for your content to grab the attention of the user in the ocean of posts, photos, and videos. Prepare your content with emotion in the centre of it. Make sure that your content is portraying a relatable story for your audience. It should clearly address the pain points and show how your brand is helping them. 

For images, showing facial expressions garners more engagement than anything on Facebook. Animated Explainer videos give you the freedom to explain even the most complex concept to the audience, very easily. There have been many A/B tests conducted by Facebook Marketing Agency Sydney that reveal that using emojis in content attracts 92% more people than without emojis. 

All these stats put emphasis on crafting emotion-rich content. Before, putting the accelerator in Facebook Ads, do give your content a check for an emotional element. 

  1. Narrow down your Target Audience

The biggest advantage Facebook has over traditional advertising is having the data which tells about every user. Yes, Facebook can segment the audience that you can imagine. You can target the Spanish speaking men residing in Sydney with age between 34 to 40 having an interest in playing Pool with friends at weekends. Doesn’t this sound crazy? But, this super-specific audience can be targeted with Facebook. 

It is possible because Facebook knows more than anyone about you and your interest. For the successful execution of this Facebook Marketing trick, research extensively to understand your audience is essential. The more accurate Buyer Personas you create, the more are the chances of reaching your audience even if you have a very local-oriented business. To create an accurate buyer persona, you can consult a Facebook Marketing Agency Sydney. 

  1. Videos are the Marketing Magnet. 

A few years back, everybody was excited to share a post on Facebook and adrenaline went up when likes increased. Then came Instagram which grew even quicker than Facebook. Instagram was all about photos and after some time, nobody cared about text posts on Facebook. Later, Youtube and then Tik-Tok took social media with a storm. 

Analyzing this journey, we moved towards content being more interactive and entertaining with minimum efforts of the viewer. This was the psychological factor behind the incredible success of Videos in Marketing and sales. According to Animoto, 80% of online buyers would rather watch a video than reading the description of it. Most of the marketers are focusing on the Video strategy in the whole digital marketing plan. Hubspot says that videos boosted sales of products by 84%. Such power of conversion is enough to drive your brand to attract and convert visitors into loyal customers. 

  1. Retarget to convert more visitors. 

In Facebook Marketing, retargeting is another opportunity for you to convert those people who were interested in your service or product. For brands, this method has boosted their sales enough to make their marketing campaign a success. Before pushing your retargeting campaign, try to find out the pages where the most numbers of people left the website or landing page. Analyzing the loopholes and filling them with more attractive and informative content increases the chances of conversions. 

Retargeting is very new if we consider the traditional ways of marketing. For your audience, this signifies how you value them and take care of their likings. Your brand gets established as customer-friendly and this gives you added advantages over your competitors.

  1. Focus on distribution and User Generated Content

Many brands create good quality content but they are not able to attract more eyeballs. This happens due to a lot of focus on the content and almost ignoring the distribution side. Along with Facebook Ads, communities of Facebook have a key role in marketing strategy. The Dead organic reach clearly tells you to do some effort in reaching out to your audience and telling them about your brand. Obviously, paid ads are the best ways to distribute your content but reaching an audience organically has separate benefits. So, focus on the distribution as you focus on creating engaging content. 

To make your Facebook page closer to your audience, leverage the power of user-generated content. Ask your audience to take part in your interactive posts and share content with you. More ways of getting user-generated content involve organizing online contests, posting questions, and putting rewards on answers. 

Let’s Conclude

Facebook Ads are boon to small businesses that don’t have massive budgets and access to bigger platforms. Leveraging it requires you to be equipped with the right set of knowledge and skills. There are many Facebook Marketing Agencies providing this as a service. Business Manager, Ads Manager are not so easy software to get accustomed to within a few days. Optimising your profile is the first step towards Facebook Marketing and then comes numerous steps for a rock-solid strategy. When data is playing a massive role, Analysis of results also plays a key role. Therefore, make sure your strategy is agile enough to incorporate changes to achieve the target. As a Facebook Advertising Agency Sydney, Xoom Digital crafts the right strategy for your brand with the highest success rate. 

Digital Marketing Strategies For Your Business During Covid

Looking for some effective digital marketing strategies to boost your ROI during Covid? If not, you need to start now. Digital is the future and it is right now. More and more people are depending on online stores for their daily requirements. From groceries to sanitizers and from garments to dishwashers, the need to physically visit a store has faded considerably. And as the behavior of the consumer changes, the marketing trend changes too. Thus, companies all over the world are looking out for digital marketing agencies to help them promote their businesses. 

Adopting Integrated Digital Marketing Strategies 

Integrated digital marketing strategies need to be adopted where brands are aware of the changing requirements and behavioral patterns of their clients. Businesses would need to understand their clients at every step while including data, tools and technology to stay ahead in the race. Traditional digital marketing models offer their customers a generalized experience but the keywords now owing to the changing dynamics are ‘personalized’ and ‘relevant’. Just as ‘one size does not fit all’ similarly ‘one approach does not suit everyone.’ Marketers in the post Covid 19 era will need to re-think which technologies they will need, which ones would help them save money and which ones would help them transform their businesses that have been struck by the crisis. In the past, businesses would trace the behavior of their clients by tracking them from the time the consumer realizes the need of a product to the moment he would end up actually purchasing it. But when it comes to digital marketing, these trends become outdated and a much needed integrated approach needs to be followed. 

Focus on ROI

The massive shift in the market caused by the pandemic and the influx of online shoppers requires the brands to increase their investments in building their presence and marketing their products online. As per reports, all the high return on investment (ROI) generating tools and digital channels, including SEO are going to witness a massive increase in investments during and post the pandemic. 

Digital Marketing as a profession 

The demands of products during the current scenario have led market researchers and economists to ponder on how the process of shopping might shift completely to being online. Around 3 years back, the digital marketing business was around 56% around the world but due to Covid and the changing scenario, researchers insist that the digital marketing industry will go up by at least three times.

Small and Medium Businesses to join hands

As brands transform their business digitally, the next step for them would be to consider partnerships with other brands. The main advantage of doing this would be sharing costs which would then lead to more money being invested in marketing. Merging with another business would also mean access to a broader client base. If we think from the consumers point of view, they are more likely to visit an online store which caters to all their needs as it saves them from visiting various brands for their requirements. 

During this global crisis, customers are realizing the advantages of being able to order online from the safety of their homes. This is a shift that brands had not fathomed earlier. Going digital with Xoom Digital is the need of the hour as the marketing trends are not just calling for a transformation but a revolution. 

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