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Best Social Media marketing

Best Social Media marketing tools to boost your campaign 

Social Media Marketing

Social media has become the need of the era. A majority of the population relies on social media to grow their business and achieve the milestone. People spend most of their time accessing different social media marketing platforms such as Facebook, snap chat, Instagram, YouTube and Twitter.

This enables businesses to take advantage of social media to reach their target audience and grow their business. Moreover, it emerges as a great opportunity for several agencies such as PR, communication and digital marketing to enhance their business.

But with the ever-changing demands of users, a digital marketer can also survive in the market if they are having access to the relevant toll for boosting their campaign. Choosing the right digital tools will help you a lot of time and boost your brand presence. 

Tools for Social media marketing that would help you boost your campaign.

Sprout Social: Sprout Social is one of the most popular organic social media tools for both big and small companies. It is a social media management and engagement platform which enables the business to showcase their brand to the world and gain massive engagement from on-going and prospective customers. It is one of the most suitable tools for both big and small companies. Its features and functionalities are something on any business can rely on.

Marketo: Marketo is an email marketing tool which offers you a perfect solution for advanced email marketing needs. Emails are important for the business. Marketo emerges as an all-in-one weapon for those who want to boost their brand through email marketing.

GetResponse: GetResponse is yet another email marketing tool which emphasizes on the growing demand for automation. With the help of this tool, you can analyse specific trends and behaviours to target potential users with strong messages. GetResponse is an effective tool to gain a smart email marketing presence and engage with a large audience.

AdRoll: AdRoll is a display retargeting tool which involves ads which must have targeted you in the past. It is responsible for bringing back the old customers to the website to purchase or to become a lead. AdRoll is one of the most popular tools in the retargeting space. It enables you to have access to over 500 ad exchanges from different social media channels. It also acts as a self-service platform.

Rocket fuel: It is one of the most popular programmatic advertising tools with a feature called “Moment Scoring”. This feature enables it to stand out among other advertising tools. Moment scoring involves accessing data of any user to identify their response behaviour towards a specific ad and to decide the suitable time and place to serve the particular ads. With the help of this tool, you can take advantage of both self-service platform and management services.

Visual website optimizer (VWO): Visual website optimizer (VWO0 is a website testing tool, which involves streamlining the process by enabling you to work on the elements of your pages including images and headlines to create multiple versions of your website. Moreover, this tool comes with some powerful analytics which will enable you to identify the version of your website which can help you gain maximum clicks and conversions.

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