Facebook revolutionised the Advertisement Industry with exceptional ROI for brands across industries. After years of collecting data from every user, Facebook explored the possibilities with the power of huge data. Pushing data to its new limits, Facebook made itself equipped with the most advanced Ads Distribution mechanism on the Web at that time. At this very moment, almost every social media platform has followed the pattern. With over 2 billion monthly users, Facebook has set itself a class apart from others. According to Techcrunch, no other social media platform has reached this many monthly users ever. In addition to this, DMR says that more than 65% of Facebook users log in daily. Therefore, you should not think twice about choosing a Facebook Marketing Agency Sydney as the primary platform for reaching out to your audience.
Ads on Facebook are working like a Powerhouse of high quality leads for businesses. The rise of thousands of Facebook Marketing Agencies has been helping business in this field. Let’s go through some of the key marketing ideas and tips to ensure exponential growth for your Facebook Page.
Key aspects used by Facebook Marketing Agency Sydney
- Trigger Emotion with your Content
As per the stats on Brandwatch, more than 350 million photos are uploaded to Facebook every day. That is Huge!!! It makes it tough for your content to grab the attention of the user in the ocean of posts, photos, and videos. Prepare your content with emotion in the centre of it. Make sure that your content is portraying a relatable story for your audience. It should clearly address the pain points and show how your brand is helping them.
For images, showing facial expressions garners more engagement than anything on Facebook. Animated Explainer videos give you the freedom to explain even the most complex concept to the audience, very easily. There have been many A/B tests conducted by Facebook Marketing Agency Sydney that reveal that using emojis in content attracts 92% more people than without emojis.
All these stats put emphasis on crafting emotion-rich content. Before, putting the accelerator in Facebook Ads, do give your content a check for an emotional element.
- Narrow down your Target Audience
The biggest advantage Facebook has over traditional advertising is having the data which tells about every user. Yes, Facebook can segment the audience that you can imagine. You can target the Spanish speaking men residing in Sydney with age between 34 to 40 having an interest in playing Pool with friends at weekends. Doesn’t this sound crazy? But, this super-specific audience can be targeted with Facebook.
It is possible because Facebook knows more than anyone about you and your interest. For the successful execution of this Facebook Marketing trick, research extensively to understand your audience is essential. The more accurate Buyer Personas you create, the more are the chances of reaching your audience even if you have a very local-oriented business. To create an accurate buyer persona, you can consult a Facebook Marketing Agency Sydney.
- Videos are the Marketing Magnet.
A few years back, everybody was excited to share a post on Facebook and adrenaline went up when likes increased. Then came Instagram which grew even quicker than Facebook. Instagram was all about photos and after some time, nobody cared about text posts on Facebook. Later, Youtube and then Tik-Tok took social media with a storm.
Analyzing this journey, we moved towards content being more interactive and entertaining with minimum efforts of the viewer. This was the psychological factor behind the incredible success of Videos in Marketing and sales. According to Animoto, 80% of online buyers would rather watch a video than reading the description of it. Most of the marketers are focusing on the Video strategy in the whole digital marketing plan. Hubspot says that videos boosted sales of products by 84%. Such power of conversion is enough to drive your brand to attract and convert visitors into loyal customers.
- Retarget to convert more visitors.
In Facebook Marketing, retargeting is another opportunity for you to convert those people who were interested in your service or product. For brands, this method has boosted their sales enough to make their marketing campaign a success. Before pushing your retargeting campaign, try to find out the pages where the most numbers of people left the website or landing page. Analyzing the loopholes and filling them with more attractive and informative content increases the chances of conversions.
Retargeting is very new if we consider the traditional ways of marketing. For your audience, this signifies how you value them and take care of their likings. Your brand gets established as customer-friendly and this gives you added advantages over your competitors.
- Focus on distribution and User Generated Content
Many brands create good quality content but they are not able to attract more eyeballs. This happens due to a lot of focus on the content and almost ignoring the distribution side. Along with Facebook Ads, communities of Facebook have a key role in marketing strategy. The Dead organic reach clearly tells you to do some effort in reaching out to your audience and telling them about your brand. Obviously, paid ads are the best ways to distribute your content but reaching an audience organically has separate benefits. So, focus on the distribution as you focus on creating engaging content.
To make your Facebook page closer to your audience, leverage the power of user-generated content. Ask your audience to take part in your interactive posts and share content with you. More ways of getting user-generated content involve organizing online contests, posting questions, and putting rewards on answers.
Facebook Ads are boon to small businesses that don’t have massive budgets and access to bigger platforms. Leveraging it requires you to be equipped with the right set of knowledge and skills. There are many Facebook Marketing Agencies providing this as a service. Business Manager, Ads Manager are not so easy software to get accustomed to within a few days. Optimising your profile is the first step towards Facebook Marketing and then comes numerous steps for a rock-solid strategy. When data is playing a massive role, Analysis of results also plays a key role. Therefore, make sure your strategy is agile enough to incorporate changes to achieve the target. As a Facebook Advertising Agency Sydney, Xoom Digital crafts the right strategy for your brand with the highest success rate.