Xoom Digital

An ultimate guide to Google My Business

With more and more consumers relying on the Internet and Google to research, Google My Business
is an absolutely essential tool for companies to grow.

What is Google My Business?

As the name suggests, Google My Business allows you to create a listing for your business on Google.
If a consumer searches for your business on google or even if he does some research on terms
related to your business, then you would want to ensure that all information regarding your
business is listed on Google.
With Google My Business, you can create your companies listing on Google and can also manage its
appearance on one of the most popular search engines in the world.
Google My Business makes it easy to encourage and interact with reviewers, provide important information regarding your business hours, phone number etc.
Google My Business makes it easy for clients to get directions to your location, add photos to your business etc.
Google My Business is absolutely free. Your company can sign up and manage your listings.
Always remember that if there is anyone who contacts you for your Google My Business listing and tells you
it’s expiring or requires payment, then they are spammers.
Google My Business is an important tool as it helps your business interact with your target audience
and provides helpful information to your current and potential customers.
If you skip listing your business on Google then you’re sure to miss out on potential sales, exposure and revenue for your company.

Reasons to use Google My Business :-

1) It is free –

Google My Business is surely an essential platform for any business as it costs
nothing to set it up. It comes with zero tiers or limitations which means that you have access
to the same tools as your competitors.
Partnering with a digital marketing company can offer you a tremendous advantage as they can help optimise your Google My Business profile for search, which in turn can maximise your ranking in search results. It also helps
your company gain more exposure.
Google My Business involves no investment and is therefore accessible to all businesses.

2) It helps to generate leads –

In the past few years, people have started searching for businesses near them and when people search, they usually go to Google. For Google searches, Google always displays Google My Business profiles, therefore making it all the more crucial to have your company listed on GMB.
Without a profile, it becomes easier for consumers to find, visit and shop with another business. By making Google My Business a part of your digital marketing strategy, you can start earning new leads and you can begin
generating additional sales.

3) It helps your ranking in search results –

On a large site such as Google, you do want to make sure that your listing doesn’t get lost but if you are more visible on Google, you have a higher chance of getting noticed by people researching products and businesses in your
Google provides its users with the best online and offline experience and that is the reason behind why it delivers the most relevant search results. If you want to maximise your ranking in search results, which can lead to more clicks on your Google My Business profile, then you should optimise and maintain your profile.
Do you need help to create your Google My Business account or to optimise it? With years
of experience behind us, we at Xoom digital are the most trusted partners for companies.
Call us today or visit our website For more information.