Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief

advertisements, service offerings, product listings, or videos to web users.

It can place ads both in the results ofsearch engines like Google Search and on non-search websites, mobile apps, and videos.

Benefits of Google Ads :-

1. Google’s massive reach –

The Google search engine has 5 billion searches per day and 2+ Trillion searches a year making it the most preferred search engine for solutions to what people search for.

If you can help people find a solution to their problems, even if it is through an Ad, then you would be preferred over the others.

2. Capabilities that allow for a range of targeting –

Google provides varied keyword searches. People looking for specific keywords end up searching long-tail keywords.
Long-tail keywords are less expensive to bid on and yet direct the customer to your link.

3. Harness intent –

A person searching through google is specific to his search and with intent to find a solution
to their problem. Any other form of advertising where you force your information on others is a forceful intent in
which the stakes are much higher for you to hit your target audience.

Most of the time you would be advertised to someone who doesn’t want to be advertised to. But with a google ad you would be on the top of the search page for someone with intent and would definitely search your page for a solution.

4. Maintain full control of your campaigns at all times –

Earlier Ad campaigns would require lot of resources
and manpower to handle campaigns for companies to reach their target audience. With google Ads it is very easy
to buy Ad space with software.

This is called Programmatic Advertising and can easily be operated by one
person and with just a little knowledge, one can stop campaigns, direct the campaign to the right people and for
the right price instantly.

5. Bring any budget to the table –

You will have full control over your spending on Ad clicks. There are some very high profile searches which may cost a few hundred dollars but most keywords hardly cost much and your spending can be controlled.

6. See results laid out in an easy-to-understand format in Google Ads –

Google Analytics has made the
dashboard very simple and informative. It helps you understand your clicks, impressions, keywords, customer
behaviour and other parameters. Thus making it easier for the customers to plan their marketing strategy.

7. Get quicker results than with SEO –

Search Engine Optimisation is the backbone of any website to reach it’s
target audience.

What a google Ad does is, it places your Ad above the SEO search hence making you easily
accessible to the problem of a search to become a solution.

8. Build brand awareness –

It is very important to build a brand around any product you want to sell. The more effort you put in to strengthen your brand, the easier it becomes for you to sell your product.

Google Ads can help you strengthen your brand by providing visibility through the Ads search network. Visibility is the key to success.

9. Earn more conversions –

Google decides which page would be the landing page for search keywords. This helps you and the person searching to reach the right place for the information they require.

10. Maximize ROI with different bidding strategies –

There are various bidding options that help you decide how you would like to advertise maximising your return on Investment.
All these are made very simple once you choose ‘Xoom Digital’ as your preferred Digital Marketing partner. We
help you in growing your business at every step and help your company reach greater heights.

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