When most people think about SEO, they think about a particular kind of optimization where you are
only required to put keywords on a page but the truth is that there is a lot more to SEO. Listed below
are a few SEO tactics which can surely help you improve your rank :-
1) On Page SEO – This is the most common type of SEO which includes on page optimization
that your visitors will see when they visit your website. Effective On-Page SEO depends on
high quality, informative content. You need to make sure that the information you are
sharing is top notch. Along with content, the keywords that you use are extremely important
too, so you need to make sure that the keywords you are using are relevant, related and
completely optimized to meet your goals. Besides good content and relevant keywords,
having a site that is easy to navigate is important too. If your website is hard to figure out,
then the visitors might lose interest and go, therefore a good design is crucial as well. It may
seem to you that all criteria have been included in On-Page SEO but if you wish to attract
maximum visitors, then you need to get it right.
2) Off-Page SEO – Unlike On-Page SEO, explaining Off-Page SEO is a bit difficult. Link building is
the most crucial part of Off-Page SEO. Getting links to your site will help attract visitors and
this in turn proves to Google that people value your content. Social media is another OffPage signal that can make a high difference to your SEO ranking. If you have a piece of
content that is very popular on social media, it’ll help your SEO as well. A few positive Off
page SEO practices are building positive relationships with bloggers, journalists, social media
personalities etc. At the same time, commenting on other blogs can be helpful as well. Guest
blogging is quite a popular Off Page SEO method. SEO has a lot to do with your overall online
presence and Off Page SEO helps you focus on that.
3) Local SEO – While many businesses at present are operating online, there are still thousands
of companies who operate from a physical location. To have your business get some benefit
out of local SEO, you need to make sure that you’ve claimed your Google My Business page
which should have your name, address, phone number, opening hours, reviews etc. You can
optimize this listing with good photos, descriptive information and real reviews from
customers. Make sure that your contact information is properly displayed and highlighted
with Schema markup so that search engines can find you. Effective local ranking isn’t easy so
you need to make sure that your local SEO is the best.
4) App Store optimization – If you have an app for your business, you need to make sure that
Apple’s App Store and Google’s play store are showing your app to people who might be
interested in it. App Store optimization Is very similar to On Page SEO. Your app title an icon
will be the first thing that visitors would notice, so make sure they are prominent,
descriptive and attractive. The description you give needs to be accurate and the keywords
relevant so that it is easily located by your visitors. If you are able to build a lot of links to
your app, then the possibility of the App Store ranking is higher and it increases.
5) YouTube SEO – Similar to App Store optimization, YouTube SEO also makes quite a lot of
difference to how much traffic you are getting. YouTube is one of the world’s most popular
search engines and if your business is ranking as a popular search there, then there’s nothing
like it. A bigger boost is if you can rank one of your videos for a standard google search. Just
make sure that your video is great as it will keep people on the page longer and it will result in more comments and subscriptions. Make sure to have a descriptive video title and
description. A longer keyword rich description will help Google figure out your what your
video is about. Add commonly used video keywords as they prove to be highly valuable.
Therefore, if you’re just getting started with optimising a site and if you wish to boost the search
rankings further, then you need to use multiple types of SEO to get to the top rankings.

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